UK SIC 62.127—Software development specialised for applications in advertising

Where 62.127 sits

1. K Telecommunication, computer programming, consulting, computing infrastructure and other information service activities
2. 62 Computer programming, consultancy and related activities
3. 62.1 Computer programming activities
4. 62.12 Software development specialised to industry or product applications, excluding computer games
5. 62.127 Software development specialised for applications in advertising

What 62.127 includes

• This subclass includes the development, production, and documentation of software
• The delivery of digital advertising
• Integrated digital advertising technology tools such as ad servers, demand-side platforms (dsps), supply
• Side platforms (ssps), ad exchanges and audience data platforms enabling the automated creation, delivery, trading, targeting, measurement or optimisation of advertising
• The measurement, attribution and optimisation of digital advertising performance

What 62.127 excludes

• Publishing of advertising software products, see 58.29
• Activities by which the primary income is generated using and applying advertising software tools, see division 73
• Activities of advertising agencies, including in which software platforms are used to provide advertising services, media planning, media buying and campaign management services (including automated campaign optimisation), see 73.11
• Activities of media representation services, including in which software platforms are used to automate the sale of advertising space, see 73.12

62.127 in other systems