UK SIC 73.12—Media representation

Where 73.12 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.12 Media representation

What 73.12 includes

• Media representation, i.e. sale or resale of time and space on behalf of media owners across print, broadcast, digital, and outdoor media
• Sale of advertising space by intermediaries on behalf of media owners across print, broadcast, digital, and outdoor media

What 73.12 excludes

• Development of automated platforms or software enabling advertising transactions without primarily acting as a sales representative, see 62.127
• Public relations and communication activities, see 73.30
• Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
• Advertising services used to fund predominant activities of the business which may be provided free of charge, see the corresponding activity class

73.12 in other systems