NAICSNational Industry

NAICS 541840Media Representatives

National Industry · North American Industry Classification System (2022)

Where 541840 sits

  1. 54 Professional, Scientific, and Technical Services
  2. 541 Professional, Scientific, and Technical Services
  3. 5418 Advertising, Public Relations, and Related Services
  4. 54184 Media Representatives
  5. 541840 Media Representatives

Description

This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Example activities

  • newspaper advertising representatives (i.e., independent of media owners)
  • radio advertising representatives (i.e., independent of media owners)
  • publishers' advertising representatives (i.e., independent of media owners)
  • television advertising representatives (i.e., independent of media owners)

Cross-references for 541840

  • Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies--are classified in Industry 541830, Media Buying Agencies; and
  • Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.

541840 in other systems

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