SSICSub-class

SSIC 73200—Market research and public opinion polling

Sub-class · Singapore Standard Industrial Classification (2025)

Where 73200 sits

Conducting market research and/or analysis studies on market potential, acceptance of products, buying habits of consumers awareness, evaluation and/or use of goods and services, on product development and/or pricing, on the use of media and/or on the recall and/or impact of advertising for the promotion and/or development of products and/or services
Conducting studies of opinion research or polls on political, economic and/or social issues such as the quality of life and/or lifestyles, on social participation and/or political participation, on party preference and/or voting behavior
Scientific conducting of market and/or opinion research: - qualitative and/or quantitative methodological orientation - reactive and/or non-reactive survey procedures - collection of research data through questioning, observation, measurement and/or counting-face-to-face, postal, telephone and/or online interviews to collect research data

Advertising services, see 73100
Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82200

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