ICNEA 7242—Market research

Where 7242 sits

1. L Leasing and business services
2. 72 Business service industry
3. 724 Consultation and investigation
4. 7242 Market research

What 7242 includes

• Includes the following market research activities：
• Including radio and television listening and viewing surveys.
• Market analysis and investigation services: market analysis and research services, competitor investigation services, consumer behavior investigation services, corporate investigation services, and other market analysis and investigation services;
• Statistical Survey Service;
• Social and polling services;
• Other market research services.

What 7242 excludes

• Supervision and inspection of prices and products, included in 9226 (administrative supervision and inspection agency);
• The investigation and statistical activities of government administration are included in 9221 (Comprehensive Affairs Management agency);
• Simple market consultation (no survey services are provided), included in 7243 (socio-economic consultation);
• Forensic investigations related to the law, included in 7231 (lawyers and related legal services);
• Private investigation, included in 7279 (other security protection services);
• Credit investigation, credit evaluation, and credit rating services for enterprises and individuals are included in 7295 (credit services);
• Investigative activities organized by news, newspapers, magazines, radio stations, and television stations are included in the related industry categories of 8610 (journalism), 862 (publishing), and 87 (radio, television, film, and film and television recording and production).

7242 in other systems