KBLI 7320—Market Research Activities and Public Opinion Spolls

Where 7320 sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, Market Research, and Public Relations Activities
3. 732 Market Research Activities and Public Opinion Polls
4. 7320 Market Research Activities and Public Opinion Spolls

Contains 2 narrower codes

• 73201 Market Research
• 73202 Public Opinion Poll

What 7320 includes

• Conducting market research studies on awareness, assessment and use of goods and services, product development and pricing, and impressions and impact of advertising;
• Conducting opinion research studies on quality of life and lifestyle, social and political participation, political party preferences, and voting behavior.
• The conduct of market research and opinions in a scientific manner using an analytical approach.
• Qualitative and quantitative methodology;
• Reactive and nonreactive survey procedures;
• Collecting research data through questions, observations, measurements and calculations;
• Face-to-face, postal, telephone and online interviews for research data collection.

What 7320 excludes

• Advertising activities, see class 7310;
• Conducting telephone interviews for market research and opinion surveys on a fee or contract basis, see class 8220.

7320 in other systems