SBI 73.20—Market research and public opinion polling

Where 73.20 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling
4. 73.20 Market research and public opinion polling

Contains 1 narrower code

• 73.20.0 Market research and public opinion polling

What 73.20 includes

• Conducting market research into the awareness, evaluation, and use of products and services, product development and prices, media usage, the extent to which advertising messages are remembered, and the impact of advertising.
• Opinion research into quality of life and lifestyle, social and political participation, party preference, and voting behavior.
• A qualitative and quantitative approach
• Reactive and non-reactive research methods
• Collecting research data by asking questions and observing, or by measuring and counting
• Personal interviews or interviews via mail, telephone, or the internet to collect research data.

What 73.20 excludes

• Advertising agencies and trading in advertising space and time, see731
• Activities of consultancy firms in the field of public relations and communication, see73300
• Conducting telephone interviews for market and opinion research on a contract basis or for a fixed fee, see82200

73.20 in other systems