SBI 73—Activities of advertising, market research and public relations

Where 73 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations

Contains 3 narrower codes

• 73.1 Advertising
• 73.2 Market research and public opinion polling
• 73.3 Public relations and communication activities

What 73 includes

• This division comprises the design and execution of advertising and promotional campaigns via newspapers and magazines, radio, television, the internet, or other media, as well as the design of billboards and outdoor advertising.
• These advertising activities are often provided through advertising agencies and media representatives.
• This division also includes market and opinion research, e.g., into the attitudes, values, and behavior of the population and various socio-demographic and socio-economic groups regarding economic, social, and political issues. This division also includes activities of consultancy firms in the field of public relations and communication.

What 73 excludes

• Activities where the revenue is derived from advertising; which are classified based on the activity itself (e.g., publishing advertising leaflets)
• The sale of time or space for advertising when this is offered by the owners themselves (e.g., publishers), see the class of related activities.

73 in other systems