PKD 73—Advertising, market research and public relations activities

Where 73 sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, market research and public relations activities

Contains 3 narrower codes

• 73.1 Advertisement
• 73.2 Market and public opinion research
• 73.3 Public relations and communications activities

What 73 includes

• This division includes: - creating advertising campaigns and placing such advertisements in magazines, newspapers, radio, television, the Internet, or other media, as well as designing advertising spaces and websites. These advertising activities are often provided through advertising agencies and media representatives, - market and opinion research (for example, on the attitudes, values, and behavior of the population and various socio-demographic and socio-economic groups regarding economic, social, and political issues), - public relations and communications activities.

What 73 excludes

• The sale of advertising time or space directly by time or space owners (e.g., publishers), classified in the appropriate subclasses for their activities.

73 in other systems