TSIC 73101—Activities of advertising companies.

Where 73101 sits

1. M Professional, scientific, and technical activities.
2. 73 Advertising and market research.
3. 731 Advertising
4. 7310 Advertising
5. 73101 Activities of advertising companies.

What 73101 includes

• Planning, creating, and designing advertising campaigns, such as: • selecting desired media, such as newspapers, magazines, radio, television, the internet, and other media. • ​​Designing advertising campaigns and presentation formats, such as billboards, notice boards, shop window decorations, showroom design, advertising on cars and buses, air advertising, distributing or sending advertising materials or product samples, etc. • writing advertising outlines and copy.
• Promoting marketing and other advertising services to attract and retain customer groups: • product promotion. • point-of-sale marketing, such as product demonstrations at the point of sale. • direct mail advertising. • marketing consulting for advertising campaigns.

What 73101 excludes

• The printing, distribution, or dissemination of advertising materials is classified under class 5819.
• The production of commercial messages/news for radio, television, and film is classified under class 5911.
• Market research is classified under activity 73200.
• The activities of graphic designers are classified under activity 74109.
• Advertising photography is classified under activity 74200.
• Conference and trade show organizers are classified under class 8230.

73101 in other systems