ANZSIC 6940—Advertising Services

Where 6940 sits

1. M Professional, scientific and technical services
2. 69 Professional, Scientific and Technical Services (Except Computer System Design and Related Services)
3. 694 Advertising services
4. 6940 Advertising Services

What 6940 includes

• This class consists of units mainly engaged in providing advertising services such as the creation of advertising campaigns and materials; and media planning and buying (i.e. placing advertisements).

What 6940 excludes

• Selling advertising space in printed material published by the same unit are included in the appropriate classes of Division J Information Media and Telecommunications; and
• Selling advertising time in radio or television broadcasts by the same unit are included in the appropriate classes of Division J Information Media and Telecommunications.

Example activities

• advertising agency service
• advertising material preparation service
• advertising placement service
• advertising service (except the sale of advertising space in own publication or broadcast)
• advertising space selling (on a commission or fee basis)
• aerial advertising service
• direct mail advertising service
• sample distribution service

6940 in other systems