SNI 73.119—Other advertising activities

Where 73.119 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies
5. 73.119 Other advertising activities

What 73.119 includes

• Creation and placement of outdoor advertising, such as advertising columns, panels, bulletins and frames, design of shop windows, design of showrooms, posters on buses, commuter trains and subway cars
• Aerial advertising
• Distribution or delivery of promotional materials or samples
• Design of stands and other structures for signage
• Media consultancy services, e.g. design and placement of outdoor advertising; advertising flights

What 73.119 excludes

• Production of advertising material, see section C, depending on the type of material
• Manufacture of stands for trade fairs and exhibitions and of display stands for products, see section C depending on the type of material
• Installation of stands for trade fairs and exhibitions, see 43.320
• Publication of advertising material, see 58.190
• Production of commercial messages in television and film, see 59.110
• Production of commercial product videos (including production of videos for social networks), see 59.110
• Publishing of video content, e.g. by influencers, bloggers and vloggers, see 59.110
• Production of commercial messages for radio, see 59.200
• Platforms for distribution (sharing) of content, including blog and wiki websites, social networking websites, and independent online gaming/computer game websites, see 60.390
• Market and opinion surveys, see 73.200
• Advertising photography, see 74.200
• Advertising mailings by post, see 82.100
• Organizers of conventions and trade fairs, see 82.300
• Revenue from advertising to finance the company's main activities, which may be free, see main activity

Example activities

• marketing campaigns, sales promotion activities, not at an advertising agency
• postering
• decorator's business, (signage), independent
• demonstrations, product demonstrations
• outdoor illuminated advertising and signage, temporary in nature, on commission
• marketing of tourist area
• signage operations, assignments
• marketing of tourist areas
• product demonstrations
• advertising flights with balloons, airplanes, etc.

73.119 in other systems