NACE-BEL 73.110—Activities of advertising agencies

Where 73.110 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies
5. 73.110 Activities of advertising agencies

What 73.110 includes

• The provision of a full range of advertising services (directly or through subcontracting), including consulting, advertising creation, and the production of advertising materials;
• The planning and organization of advertising and marketing campaigns;
• The placement of advertisements in the media;
• Conceptual work on advertising messages;
• The management of the execution of advertising campaigns;
• The design and execution of advertising campaigns: • the design and distribution of advertisements in newspapers and periodicals, on radio and television, on the internet, and in other media; • the design and distribution of outdoor advertising (e.g., on billboards, in shop windows, in stores, on cars and buses); • aerial advertising; • the distribution of advertising leaflets and samples; • the design of stands and other display structures and sites;
• The execution of marketing campaigns and other services Advertising • Product promotion • Merchandising • In-store marketing • Direct mail • Marketing consulting • Influencer marketing

What 73.110 excludes

• The manufacture of advertising material, see section C according to the type of material
• The manufacture of stands for trade fairs and exhibitions and product displays, see section C according to the type of material
• The installation of stands for trade fairs and exhibitions, see 43.32
• The publishing of advertising material, see 58.19
• The production of advertising messages for television and cinema, see 59.11
• The production of videos of commercial products (including the production of videos for social media), see 59.11
• The publication of content including videos (for example, by influencers, bloggers and vloggers), see 59.11
• The production of advertising messages for radio, see 59.20
• The operation of content distribution (sharing) platforms, including blogs and Wiki sites, social networking sites and the operation of online gaming/video game sites, regardless of game publishing, see 60.39
• Market research and surveys, see 73.20
• Advertising photography, see 74.20
• Mail services, see 82.10
• The organization of trade fairs and congresses, see 82.30
• Advertising services used to finance the company's primary business, which may be provided free of charge, see primary business

73.110 in other systems