NACE-BEL 73—Activities of advertising, market research and public relations

Where 73 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations

Contains 3 narrower codes

• 73.1 Advertising
• 73.2 Market research and public opinion polling
• 73.3 Public relations and communication activities

What 73 includes

• This division encompasses the creation of advertising campaigns and the placement of the resulting advertising in periodicals and newspapers, on radio, television, the internet, and other media, as well as the design of display structures and locations.
• These advertising activities are often carried out by advertising agencies and media representatives.
• This division also includes market and opinion research (for example, on the attitudes, values, and behavior of the population and various socio-demographic and socio-economic groups regarding economic, social, and political issues). It also includes public relations and communications activities.

What 73 excludes

• Activities whose revenue is generated by advertising are classified according to the actual activity
• (E.g., publishing advertising newspapers)
• The sale of airtime or advertising space directly by the owners of that time or space (publishers, etc.), see the corresponding sub-class of activity

73 in other systems