MSIC 732—Market research and public opinion polling activities

Where 732 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 732 Market research and public opinion polling activities

Contains 1 narrower code

• 7320 Market research and public opinion polling activities

What 732 includes

• This group includes conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising; conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on party preference and voting behavior. This group also includes scientific conducting of market and opinion research with a qualitative and quantitative methodological orientation; reactive and nonreactive survey procedures; collection of research data through questioning, observation, measurement and counting; face-to-face, postal, telephone and online interviews to collect research data.

732 in other systems