MSIC 7320—Market research and public opinion polling activities

Where 7320 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 732 Market research and public opinion polling activities
4. 7320 Market research and public opinion polling activities

Contains 1 narrower code

• 73200 Market research and public opinion polling activities

What 7320 includes

• Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
• Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on party preference and voting behaviour
• Scientific conducting of market and opinion research with a qualitative and quantitative methodological orientation; reactive and non-reactive survey procedures; collection of research data through questioning, observation, measurement and counting; face-to-face, postal, telephone and online interviews to collect research data

What 7320 excludes

• Advertising, see 73100
• Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82200

7320 in other systems