NACE-BEL 73.200—Market research and public opinion polling

Where 73.200 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling
4. 73.20 Market research and public opinion polling
5. 73.200 Market research and public opinion polling

What 73.200 includes

• Conducting market research on knowledge, evaluation, and use of goods and services, on product development and pricing, on media use, and on advertising recall and impact
• Conducting opinion surveys on quality of life and lifestyles, on social and political participation, on political party preference, and on voting behavior
• This subclass also includes the scientific conduct of market and opinion research:
• With a qualitative and quantitative methodological approach
• Reactive and non-reactive survey procedures
• Collecting research data through questions, observations, measurements, and counts
• Conducting face-to-face, mail, telephone, and online interviews to collect research data

What 73.200 excludes

• Advertising, see 73.1
• Public relations and communications activities, see 73.30
• Conducting telephone interviews for market and opinion research on behalf of third parties, see 82.20

73.200 in other systems