UK SIC 73.20—Market research and public opinion polling

Where 73.20 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling
4. 73.20 Market research and public opinion polling

What 73.20 includes

• This class also includes scientific conducting of market and opinion research
• Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
• Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
• This class also includes
• Qualitative and quantitative methodological orientation
• Reactive and non-reactive survey procedures
• Collection of research data through questioning, observation, measurement and counting
• Face-to-face, postal, telephone and online interviews to collect research data

What 73.20 excludes

• Advertising, see 73.1
• Public relations and communication activities, see 73.30
• Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

73.20 in other systems