UK SICGroup

UK SIC 73.1—Advertising

Group · UK Standard Industrial Classification (2026)

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Where 73.1 sits

Contains 2 narrower codes

What 73.1 includes

For details on Group 73.1, refer to the industry descriptions under its subcategories

73.1 in other systems

ANZSICAustralia · New Zealand

694 Advertising services approximate via ISIC 731
692 Architectural, engineering and technical services approximate via ISIC 731
6940 Advertising Services inferred via ISIC 731
6924 Other Specialised Design Services inferred via ISIC 731

ATECOItaly

73.1 Advertising exact via ISIC 73.1
73.11.01 Creative advertising services inferred via ISIC 731
73.11.02 Conducting marketing campaigns and other advertising services inferred via ISIC 731
73.11.03 Influencer marketing inferred via ISIC 731
73.12.00 Media representation inferred via ISIC 731
73.11 Activities of advertising agencies broader via ISIC 731
73.11.0 Activities of advertising agencies broader via ISIC 731
73.12 Media representation broader via ISIC 731

CNAE BrazilBrazil

7311-4/00 Advertising agencies inferred via ISIC 731
7319-0/04 Advertising consulting inferred via ISIC 731
7319-0/99 Other advertising activities not specified above inferred via ISIC 731
7312-2/00 Advertising space brokerage, except in media outlets inferred via ISIC 731
7319-0/03 Direct marketing inferred via ISIC 731
7319-0/01 Creation of stands for fairs and exhibitions inferred via ISIC 731
7319-0/02 Sales promotion inferred via ISIC 731
73.1 Advertising broader via ISIC 731

CNAESpain

73.1 Advertising exact via ISIC 73.1
73.11 Activities of advertising agencies inferred via ISIC 731
73.12 Media representation services inferred via ISIC 731

HSICHong Kong

75 Other professional, scientific and technical activities inferred via ISIC 731
741900 Advertising services n.e.c. inferred via ISIC 731
741100 Advertising companies and agencies inferred via ISIC 731
692 Accounting, bookkeeping and auditing activities, tax consultancy inferred via ISIC 731
721 Research and development on natural sciences and engineering inferred via ISIC 731
691 Legal activities inferred via ISIC 731
701 Activities of head offices inferred via ISIC 731
741 Advertising broader via ISIC 731

ICNEAChina

725 Advertising industry exact via ISIC 731
7259 Other advertising services inferred via ISIC 731
7251 Internet advertising services inferred via ISIC 731

ISICUnited Nations (global)

731 Advertising activities exact
7310 Advertising activities inferred via ISIC 731

JSICJapan

731 Advertising approximate via ISIC 731
462 Aircraft service, except air transport approximate via ISIC 731
929 Business services, n.e.c. approximate via ISIC 731
7311 Advertising inferred via ISIC 731
9291 Display services inferred via ISIC 731
9293 Sign painters inferred via ISIC 731
9295 Pest control services inferred via ISIC 731
9299 Other business services, n.e.c. inferred via ISIC 731

KSICSouth Korea

713 Advertising exact via ISIC 731
71310 Advertising agencies inferred via ISIC 731
71392 Advertising preparation inferred via ISIC 731
71391 Outdoor advertising business inferred via ISIC 731
71399 Other advertising related services n.e.c. inferred via ISIC 731
7139 Other advertising broader via ISIC 731
7131 Advertising agencies broader via ISIC 731

MSICMalaysia

731 Advertising activities exact via ISIC 731
73100 Advertising activities inferred via ISIC 731
7310 Advertising activities broader via ISIC 731

NACEEuropean Union

73.1 Advertising exact
73.11 Activities of advertising agencies inferred via ISIC 731
73.12 Media representation inferred via ISIC 731

NAFFrance

73.1 Advertising exact via ISIC 73.1
73.12Y Advertising media inferred via ISIC 731
73.11Y Activities of advertising agency inferred via ISIC 731
73.12 Advertising media broader via ISIC 731
73.11 Activities of advertising agency broader via ISIC 731

NAICSUnited States

5418 Advertising, Public Relations, and Related Services approximate via ISIC 731
541810 Advertising Agencies inferred via ISIC 731
541860 Direct Mail Advertising inferred via ISIC 731
541850 Indoor and Outdoor Display Advertising inferred via ISIC 731
541890 Other Services Related to Advertising inferred via ISIC 731
541870 Advertising Material Distribution Services inferred via ISIC 731
54182 Public Relations Agencies inferred via ISIC 731
541830 Media Buying Agencies inferred via ISIC 731

NAICS CanadaCanada

5418 Advertising, public relations, and related services approximate via ISIC 731
541810 Advertising agencies inferred via ISIC 731
541850 Display advertising inferred via ISIC 731
541860 Direct mail advertising inferred via ISIC 731
541891 Specialty advertising distributors inferred via ISIC 731
541870 Advertising material distribution services inferred via ISIC 731
541899 All other services related to advertising inferred via ISIC 731
54182 Public relations services inferred via ISIC 731

NICIndia

731 Advertising activities exact via ISIC 731
731003 Advertising and Marketing Services through digital/electronic mode inferred via ISIC 731
731002 Advertising and Marketing Services through newspaper, pamphlets and similar modes inferred via ISIC 731
731001 Advertising and Marketing Services through physical mode excluding through newspaper, pamphlets and similar modes inferred via ISIC 731
7310 Advertising activities broader via ISIC 731

NOGASwitzerland

731 Advertising exact via ISIC 73.1
731100 Activities of advertising agencies inferred via ISIC 731
731200 Media representation inferred via ISIC 731
7311 Activities of advertising agencies broader via ISIC 731
7312 Media representation broader via ISIC 731

PKDPoland

73.1 Advertisement exact via ISIC 73.1
73.12.Z Advertising through mass media inferred via ISIC 731
73.11.Z Activities of advertising agencies inferred via ISIC 731
73.12 Advertising through mass media broader via ISIC 731
73.11 Activities of advertising agencies broader via ISIC 731

SCIANMexico

5418 Advertising services and related activities approximate via ISIC 731
541810 Advertising agencies inferred via ISIC 731
541850 Advertising agencies inferred via ISIC 731
541870 Distribution of advertising material inferred via ISIC 731
541890 Signage services and other advertising services inferred via ISIC 731
54182 Public relations agencies inferred via ISIC 731
541830 Media buying agencies at the client's reques inferred via ISIC 731
541860 Direct mail agencies inferred via ISIC 731

SICUnited States (legacy)

731 Advertising approximate via ISIC 731
733 Mailing, Reproduction, Commercial Art and Photography, and Stenographic Services approximate via ISIC 731
738 Miscellaneous Business Services approximate via ISIC 731
519 Miscellaneous Non-durable Goods approximate via ISIC 731
7319 Advertising, NEC inferred via ISIC 731
7311 Advertising Agencies inferred via ISIC 731
7312 Outdoor Advertising Services inferred via ISIC 731
7331 Direct Mail Advertising Services inferred via ISIC 731

SNISweden

73.1 Advertising exact via ISIC 73.1
73.111 Advertising agency activities inferred via ISIC 731
73.119 Other advertising activities inferred via ISIC 731
73.112 Delivery of advertising material inferred via ISIC 731
73.120 Media representation inferred via ISIC 731
73.11 Activities of advertising agencies broader via ISIC 731
73.12 Media representation broader via ISIC 731

SSICSingapore

73100 Advertising activities inferred via ISIC 731
73200 Market research and public opinion polling inferred via ISIC 731
731 Advertising broader via ISIC 731
7310 Advertising broader via ISIC 731
73 Advertising and market research broader via ISIC 731
N Professional, scientific and technical activities broader via ISIC 731
732 Market research and public opinion polling broader via ISIC 731
7320 Market Research and Public Opinion Polling broader via ISIC 731

WZGermany

73.1 Advertising exact via ISIC 73.1
73.11.0 Advertising agencies inferred via ISIC 731
73.12.0 Media representation inferred via ISIC 731
73.11 Activities of advertising agencies broader via ISIC 731
73.12 Media representation broader via ISIC 731

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