ATECO 73.11.01—Creative advertising services

Where 73.11.01 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies
5. 73.11.0 Activities of advertising agencies
6. 73.11.01 Creative advertising services

What 73.11.01 includes

• Provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
• Planning and organising advertising and marketing campaigns
• Placing advertisements in the media
• Conceptual work on advertising messages
• Creation of advertising campaigns: • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding) • design of stands and other display structures and sites
• Advertising design activities

What 73.11.01 excludes

• Influencer marketing, see 73.11.03

73.11.01 in other systems