SBI 73.11.0—Activities of advertising agencies

Where 73.11.0 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies
5. 73.11.0 Activities of advertising agencies

What 73.11.0 includes

• Providing a complete package of advertising services (by own staff or by outsourcing), including consultancy, creative services, the production of advertising material, and purchasing
• Planning and organization of advertising and marketing campaigns
• Placing advertising messages in the media
• Conceptual work on the advertising message
• Managing the progress of advertising campaigns
• Creating and realizing advertising campaigns: • creating and placing advertising messages and planning social media campaigns in newspapers and magazines, on radio and television, and via the internet and other media • creating and placing outdoor advertising, e.g. on billboards and panels and signboards, in shop windows, showrooms, and on cars and buses • aerial advertising • distributing or supplying advertising material or samples • designing stands and other structures and locations for placing advertising
• Executing marketing campaigns and other advertising activities • product promotion • merchandising • direct marketing via points of sale • targeted advertising • marketing consultancy • influencer marketing

What 73.11.0 excludes

• Manufacturing of advertising material, see section C depending on the type of material
• Manufacturing of stands for trade fairs and exhibitions and of presentation stands, see section C depending on the type of material
• Installation of stands for trade fairs and exhibitions, see43320
• Publishing advertising material, see58190
• Production of advertising messages for television and films, see59111,59112
• Production of commercial product videos (including the production of videos for social media), see59111
• Publishing of news such as video recordings, e.g. by influencers, bloggers and vloggers, see59111
• Production of radio commercials, see59200
• Platforms for distributing (sharing) news, including blogs and wiki pages, social media websites and independent websites for online gaming/computer games, see60390
• Market and opinion research agencies, see73200
• Advertising photography, see74200
• Activities in the field of direct mailing, see82100
• Organization of conferences and trade fairs, see82300
• Advertising activities for financing the company's main activities, which may be offered free of charge, see main activity

73.11.0 in other systems