NOGA 731100—Activities of advertising agencies

Where 731100 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 731 Advertising
4. 7311 Activities of advertising agencies
5. 731100 Activities of advertising agencies

What 731100 includes

• Provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material planning and organising advertising and marketing campaigns placing advertisements in the media conceptual work on advertising messages managing the course of advertising campaigns creation and realisation of advertising campaigns: • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites conducting marketing campaigns and other advertising services • promotion of products • merchandising • point-of-sale marketing • direct mail advertising • marketing consulting • influencer marketing

What 731100 excludes

• Manufacturing of advertising material, see section C depending on the type of material
• Manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
• Installation of stands for fairs and exhibitions, see 433202
• Publishing of advertising material, see 581900
• Production of commercial messages for television and film, see 591100
• Production of commercial product videos (including production of videos for social networks), see 591100
• Publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 591100
• Production of commercial messages for radio, see 592000
• Content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independant of publishing the games, see 603900
• Market research and public opinion polling, see 732000
• Advertising photography, see 742000
• Postal and mailing activities, see 821000
• Convention and trade show organisers, see 823000
• Advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

Index entries for 731100

20 entries from the official NOGA alphabetic index that classify under this code.

• Advertising agencies
• Advertising campaign planning
• Advertising equipment
• Advisory services in advertising
• Air advertising
• Billposting
• Branding
• Communication
• Conducting advertising services
• Conducting point-of-sale marketing
• Copywriter
• Courrier services
• Digital marketing
• Direct mail advertising campaigns
• Marking
• Online marketing
• Product marketing
• Promotion of products campaigns
• Provision of advertising services
• Social media marketing

731100 in other systems