MSIC 7310—Advertising activities

Where 7310 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 731 Advertising activities
4. 7310 Advertising activities

Contains 1 narrower code

• 73100 Advertising activities

What 7310 includes

• Creation and realisation of advertising campaigns: creating and placing advertising in newspapers and periodicals, on radio and television, over the Internet and in/or other media; creating and placing of outdoor advertising, e.g., billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding, etc; media representation, i.e. sale of time and space for various media soliciting advertising; aerial advertising; distribution or delivery of advertising material or samples; provision of advertising space on billboards, etc; creation of stands and other display structures and sites
• Conducting marketing campaigns and other advertising services aimed at attracting and retaining customers (promotion of products; point-of-sale marketing; direct mail advertising; marketing consulting)

What 7310 excludes

• Publishing of advertising material, see 58190
• Production of commercial messages for radio, television and film, see 59110
• Public-relations activities, see 70201
• Market research, see 73200
• Graphic design activities, see 74102
• Advertising photography, see 74200
• Convention and trade show organisers, see 82302
• Mailing services, see 82105
• Advertising services used to fund predominant activity of the business which may be provided free of charge, see predominant activity

7310 in other systems