NAF 73.11Y—Activities of advertising agency

Where 73.11Y sits

1. N Activities professional, scientific and technical
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agency
5. 73.11Y Activities of advertising agency

What 73.11Y includes

• Provision of a full range of advertising services (through in-house capabilities or subcontracting), including advice, creative services, production of advertising materials
• Planning and organization of advertising campaigns and marketing
• The insertion of advertisements in the media
• The conceptual work on the advertising message, the management of the progress of advertising campaigns
• Creation and realisation of advertising campaigns: • creating and placing advertising, planning of marketing campaigns in the social media, in newspapers, periodicals, radio, television, the internet and other media • creating and placing of the outdoor advertising (e.g. billboards, panels, bulletins and frames, dressing shop windows, the design of the exhibition rooms, the placement of advertisements on cars and buses) • advertising air • distribution or delivery of advertising material or samples • design of stands and other structures and sites of exposure
• Driving marketing campaigns and other advertising services • promotion of products • merchandising • marketing point of sale • advertising by direct mail • marketing consulting • marketing influence

What 73.11Y excludes

• The production of advertising material, see section C, depending on the type of material
• The manufacture of: stands for fairs and exhibitions and product displays, see section C depending on the type of material
• The installation of stands for fairs and exhibitions, see 43.32G, 43.32H
• The publication of advertising material, see 58.19Y
• The achievement of commercial messages television and film, see 59.11H
• The video-making of commercial products (including the production of videos for the social networks), see 59.11H
• The publication of content including videos (for example, by influencers, bloggers and vloggers), see 59.11G and 59.11K
• The achievement of commercial messages for radio, see 59.20Y
• The platforms of distribution (sharing) of content, including blogs and wikis, the social networking sites, and the exploitation of sites games online/video games, regardless publishing of games, see 60.39Y
• Market research and opinion polls, see 73.20Y
• Advertising photography, see 74.20Y
• The activities postal and e-mail, see 82.10Y
• The organization of congresses and fairs, see 82.30Y
• Advertising services used to finance the activities of the predominant of the company, which can be provided free of charge, refer to the sub-class of predominant activity

73.11Y in other systems