ATECO 73.11.03—Influencer marketing

Where 73.11.03 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies
5. 73.11.0 Activities of advertising agencies
6. 73.11.03 Influencer marketing

What 73.11.03 includes

• Influencer marketing: • activities of specialised advertising agencies that focus their advertising campaigns on the involvement of influencers • activities of influencer marketers that conduct influencer marketing campaigns

What 73.11.03 excludes

• Activities of content creators, including digital content creators, publishing non-video contents, see 58.19.00
• Publishing texts and photographs and other contents without video by influencers or bloggers, see 58.19.00
• Activities of content creators publishing video contents, see 59.11.00
• Publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11.00
• Planning social media marketing campaigns, see 73.11.01
• Activities of influencers appearing in vlogs, see 90.20.09

73.11.03 in other systems