SNI 73.111—Advertising agency activities

Where 73.111 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies
5. 73.111 Advertising agency activities

What 73.111 includes

• Provision of a full range of advertising services (either in-house or with the help of subcontractors), including consultancy, creative services, production of advertising materials
• Planning and organization of advertising and marketing campaigns
• Placement of advertisements in the media
• Conceptual work with advertising messages
• Management of the progress of advertising campaigns
• Creation and implementation of advertising campaigns: • creation and placement of advertising and planning of marketing campaigns in newspapers, magazines, radio, television, via the internet and other media including social media
• Implementation of marketing campaigns and other advertising services
• Product marketing
• Merchandising
• Point-of-sale marketing
• Marketing consulting services
• Influencer-marketing

What 73.111 excludes

• Production of advertising material, see section C, depending on the type of material
• Manufacture of stands for trade fairs and exhibitions and of display stands for products, see section C depending on the type of material
• Installation of stands for trade fairs and exhibitions, see 43.320
• Publication of advertising material, see 58.190
• Production of commercial messages in television and film, see 59.110
• Production of commercial product videos (including production of videos for social networks), see 59.110
• Publishing of video content, e.g. by influencers, bloggers and vloggers, see 59.110
• Production of commercial messages for radio, see 59.200
• Platforms for distribution (sharing) of content, including blog and wiki websites, social networking websites, and independent online gaming/computer game websites, see 60.390
• Market and opinion surveys, see 73.200
• Advertising photography, see 74.200
• Advertising mailings by post, see 82.100
• Organizers of conventions and trade fairs, see 82.300
• Revenue from advertising to finance the company's main activities, which may be free, see main activity

Example activities

• influencers, marketing
• ad design
• copywriting, writing advertising text on assignment
• graphic design of advertising
• marketing, assignment work, advertising agency
• marketing consultancy, advertising agency
• media production, graphic design of advertising
• advertising agency business
• advertising consultancy
• advertising design
• all aspects from planning advertising efforts to placing advertising in the media
• selective marketing
• copywriting of advertising text, on assignment
• text production, advertising

73.111 in other systems