PKD 73.12.Z—Advertising through mass media

Where 73.12.Z sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, market research and public relations activities
3. 73.1 Advertisement
4. 73.12 Advertising through mass media
5. 73.12.Z Advertising through mass media

What 73.12.Z includes

• Advertising through mass media, i.e., the sale or resale of time and space to various media seeking advertising,
• The sale of advertising space provided on a commission basis.

What 73.12.Z excludes

• Public relations and communications activities, classified in 73.30.B,
• The sale of advertising time or space directly by the owner of that time and space (e.g., a publisher), classified in the appropriate subclasses according to the activity performed.

73.12.Z in other systems