UK SIC 73.11—Activities of advertising agencies

Where 73.11 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies

What 73.11 includes

• Provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, advertising strategy, creative development, production and execution of advertising materials through media
• Planning, designing, organising and managing advertising and marketing campaigns across media channels
• Conceptual development and creation of advertising messages and brand communications
• Placing advertisements in the media and coordinating media advertising campaigns for clients
• Managing the course of advertising campaigns, including: • programmatic media buying • automated campaign optimisation • performance data management and analysis activities
• Delivery of advertising services using digital, automated, or platform
• Based systems
• Creation and realisation of advertising campaigns, including: • creating and placing advertising across: print such as newspapers and periodicals; television, radio; digital; and other media • planning and managing social media marketing campaigns and influencer marketing • creation and placement of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, vehicle advertising) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites
• Conducting marketing campaigns and other advertising services, including: • promotion of products and services • merchandising • point-of-sale marketing • direct mail advertising • marketing and advertising consulting services related to campaign development and delivery

What 73.11 excludes

• Manufacturing of advertising material, see section C depending on the type of material
• Manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
• Installation of stands for fairs and exhibitions, see 43.32
• Publishing of advertising material on own account, see 58.19
• Production of commercial messages for television and film, see 59.11
• Production of commercial product videos (including production of videos for social networks), see 59.11
• Publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
• Production of commercial messages for radio, see 59.2
• Content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39
• Development of software specialised for applications in advertising, see 62.12/7
• Provision of computing infrastructure, data processing and hosting, see 63.10
• Media representation services primarily involving the sale or resale of advertising space on behalf of media owners, see 73.12.
• Market research and public opinion polling, see 73.20
• Advertising photography, see 74.20
• Postal and mailing activities, see 82.10
• Convention and trade show organisers, see 82.30
• Advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

73.11 in other systems