CNAE 73.11—Activities of advertising agencies

Where 73.11 sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, market research, public relations and communication activities
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies

What 73.11 includes

• Provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
• Planning and organising advertising and marketing campaigns
• Placing advertisements in the media
• Conceptual work on advertising messages
• Managing the course of advertising campaigns
• Creation and realisation of advertising campaigns: • creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media • creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding) • aerial advertising • distribution or delivery of advertising material or samples • design of stands and other display structures and sites
• Conducting marketing campaigns and other advertising services • promotion of products • merchandising • point-of-sale marketing • direct mail advertising • marketing consulting • influencer marketing

What 73.11 excludes

• Manufacturing of advertising material (see section C depending on the type of material)
• Manufacturing of stands for fairs and exhibitions and of product displays (see section C depending on the type of material)
• Installation of stands for fairs and exhibitions (see 43.32)
• Publishing of advertising material (see 58.19)
• Production of commercial messages for television and film (see 59.11)
• Production of commercial product videos (including production of videos for social networks) (see 59.11)
• Publishing of contents that include video (e.g. by influencers, bloggers and vloggers) (see 59.11)
• Production of commercial messages for radio (see 59.20)
• Content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games (see 60.39)
• Market research and public opinion polling (see 73.20)
• Advertising photography (see 74.20)
• Postal and mailing activities (see 82.10)
• Convention and trade show organisers (see 82.30)
• Advertising services used to fund predominant activities of the business which may be provided free of charge (see predominant activity)

73.11 in other systems