PKD 73.11.Z—Activities of advertising agencies

Where 73.11.Z sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, market research and public relations activities
3. 73.1 Advertisement
4. 73.11 Activities of advertising agencies
5. 73.11.Z Activities of advertising agencies

What 73.11.Z includes

• Activities involving the provision of a full range of advertising services (i.e., from in-house capabilities to subcontracted tasks), including consulting, creative services, and the production of advertising materials,
• Planning and organizing advertising and marketing campaigns,
• Placing advertisements in the media,
• Conceptual work on advertising messages,
• Managing the execution of advertising campaigns,
• Creating and implementing advertising campaigns: • designing, planning, and placing advertisements, planning marketing campaigns in print media (newspapers, magazines), radio, television, the Internet, and other media, • designing, planning, and placing outdoor advertising (e.g., billboards, panels, bulletins, and display cases, window dressing, showroom design, car and bus wrapping), • air advertising, • distribution and delivery of brochures and advertising samples, • design/design of stands and other exhibition structures and locations, • conducting marketing campaigns and other advertising services: • product promotion, • merchandising, • point-of-sale marketing, • direct mail advertising, • marketing consulting, • influencer marketing.

What 73.11.Z excludes

• Production of advertising materials, classified in the appropriate subclasses of Section C depending on the type of materials used,
• Production of fair and exhibition stands and product displays, classified in the appropriate subclasses of Section C depending on the type of materials used,
• Assembly of fair and exhibition stands, classified in 43.32.Z,
• Publishing activities related to advertising materials, classified in 58.19.Z,
• Production of television and film commercials, classified in 59.11.Z,
• Activities related to the production of videos about products offered for sale (including those related to the production of videos for social networking sites), classified in 59.11.Z,
• Publishing of video content (for example, by influencers, bloggers, and vloggers), classified in 59.11.Z,
• Production of commercial messages for radio, classified in 59.20.Z,
• Activities of content distribution (sharing) platforms, including blogs and websites wikis, social networking sites, and the operation of websites with online games/computer games, not related to their publishing, classified in 60.39.Z,
• Market research and public opinion research, classified in 73.20.Z,
• Advertising photography, classified in 74.20.Z,
• Activities related to mail handling, including electronic mail, classified in 82.10.Z,
• Organization of fairs and exhibitions, classified in 82.30.Z,
• Advertising activities used to finance the main activities of an economic entity, which may be provided free of charge, classified in the appropriate subclasses according to the main activities of the entity.

73.11.Z in other systems