PKD 73.20.Z—Market and public opinion research

Where 73.20.Z sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, market research and public relations activities
3. 73.2 Market and public opinion research
4. 73.20 Market and public opinion research
5. 73.20.Z Market and public opinion research

What 73.20.Z includes

• Conducting market research on the impact of product and service advertising on public opinion, researching public opinion regarding development, use, and pricing,
• Conducting public opinion research on issues of quality and lifestyle, social and political participation, political party preferences, and voting behavior,
• Conducting market and opinion research using scientific methods: • qualitative and quantitative methodological orientation, • reactive and non-reactive research methods, • collecting research data through questioning, observation, measurement, and counting,
• Conducting face-to-face, telephone, internet, and mail interviews for the purpose of data collection.

What 73.20.Z excludes

• Advertising activities, classified in the appropriate subclasses of group 73.1,
• Public relations and communication activities, classified in 73.30.B,
• Conducting telephone interviews for market and opinion research purposes, classified in 82.20.Z.

73.20.Z in other systems