NAICS 541910—Marketing Research and Public Opinion Polling

Where 541910 sits

1. 54 Professional, Scientific, and Technical Services
2. 541 Professional, Scientific, and Technical Services
3. 5419 Other Professional, Scientific, and Technical Services
4. 54191 Marketing Research and Public Opinion Polling
5. 541910 Marketing Research and Public Opinion Polling

Description

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Example activities

• broadcast media rating services
• political opinion polling services
• marketing analysis or research services
• statistical sampling services
• opinion research services

Cross-references for 541910

• Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
• Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.

Index entries for 541910

10 entries from the official NAICS alphabetic index that classify under this code.

• Broadcast media rating services
• Internet media audience research services
• Internet traffic monitoring research services
• Marketing analysis services
• Marketing research services
• Opinion research services
• Political opinion polling services
• Public opinion polling services
• Public opinion research services
• Sampling services, statistical

541910 in other systems