WZ 73.20.0—Market research and public opinion polling

Where 73.20.0 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling
4. 73.20 Market research and public opinion polling
5. 73.20.0 Market research and public opinion polling

What 73.20.0 includes

• Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on media use, and on the recall and effectiveness of advertising
• Conducting opinion research studies on quality of life and lifestyles, on social and political participation, on political party preference and voting behavior
• This subclass further includes the scientific implementation of market and opinion research with:
• Qualitative and quantitative methodological orientations
• Reactive and non-reactive data collection methods
• Collection of research data through surveys, observation, measurement and counting
• Personal, postal, telephone and online interviews for the collection of research data

What 73.20.0 excludes

• Advertising, see 73.1
• Public relations consulting, see 73.30.0
• Conducting telephone interviews for market and opinion research surveys on a contractual or fee basis, see 82.20.0

73.20.0 in other systems