WZ 73—Activities of advertising, market research and public relations

Where 73 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations

Contains 3 narrower codes

• 73.1 Advertising
• 73.2 Market research and public opinion polling
• 73.3 Public relations and communication activities

What 73 includes

• This department encompasses the planning and design of advertising campaigns and the placement of such advertising in magazines, newspapers, radio, television, on the internet, and other media, as well as the design of display systems and locations.
• These advertising measures are frequently carried out by advertising agencies and media representatives.
• Market and opinion research (e.g., on the attitudes, values, and behaviors of the population and various socio-demographic and socio-economic groups regarding economic, social, and political issues) also falls under this department. Public relations consulting and communication measures are further components.

73 in other systems