KBLI 73201—Market Research

Where 73201 sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, Market Research, and Public Relations Activities
3. 732 Market Research Activities and Public Opinion Polls
4. 7320 Market Research Activities and Public Opinion Spolls
5. 73201 Market Research

What 73201 includes

• Market research studies on awareness, evaluation and use of goods and services, on product development and pricing, on media use, and on advertising recall and impact.
• Scientific market research and opinion research with qualitative and quantitative methodological guidelines; reactive and non-reactive survey procedures, research data collection by interview, observation, measurement and
• Counting, face to face, via post, and telephone.

73201 in other systems