PKD 73.20—Market and public opinion research

Where 73.20 sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, market research and public relations activities
3. 73.2 Market and public opinion research
4. 73.20 Market and public opinion research

Contains 1 narrower code

• 73.20.Z Market and public opinion research

What 73.20 includes

• This class also includes scientific conducting of market and opinion research
• Qualitative and quantitative methodological orientation
• Reactive and non-reactive survey procedures
• Collection of research data through questioning, observation, measurement and counting
• Face-to-face, postal, telephone and online interviews to collect research data

What 73.20 excludes

• Advertising, see 73.1
• Public relations and communication activities, see 73.30
• Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

73.20 in other systems