SSICSub-class

SSIC 73100—Advertising activities

Sub-class · Singapore Standard Industrial Classification (2025)

Where 73100 sits

This sub-class includes establishments involved in planning, creating and/or executing public relations, marketing and/or branding campaigns across digital and/or non-digital channels. These includes the provision of:
Advertising and/or creative services, such as conceptualisation and/or production of commercial advertisements through various channels like radio, television, outdoor, social media, electronic mailers, etc.
Creating and/or placing advertising in newspapers and/or magazines, on radio and television, over the internet (e.g., social media) and in/or other media
Creating and/or placing of outdoor advertising, e.g., billboards, panels, bulletins and frames, window dressing, showroom design, car and/or bus carding etc.
Planning and/or conducting of integrated marketing strategies via, for example, marketing-specific competitive and/or customer analyses to inform on target customer segments, competitive positioning and/or price determination
Media representation, i.e., sale of time and/or space for various media soliciting advertising
Media selection, buying and/or placement services
Media and/or stakeholder engagements
Aerial advertising
Provision of advertising space e.g., on billboards
Creation of stands and/or other display structures and/or sites
Promotion of products e.g., point-of-sale marketing, activities of sales promotion representatives, distribution or delivery of advertising material or samples, direct mail advertising

Advertising services used to fund predominant activity of the business which may be provided free of charge, see predominant activity
Publishing of advertising material, see 58190
Production of commercial messages for radio, television and film, see 59112
Provision of advice and guidance on projects relating to public relations, marketing and branding without conducting campaigns, see 70205
Market research, see 73200
Art and graphic design activities without conducting advertising campaigns, see 74192
Photographic activities without conducting advertising campaigns, see 74200
Mailing support activities, see 82199
Convention and trade show organisers, see 82302

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