SSIC 73100—Advertising activities

Where 73100 sits

1. N Professional, scientific and technical activities
2. 73 Advertising and market research
3. 731 Advertising
4. 7310 Advertising
5. 73100 Advertising activities

What 73100 includes

• This sub-class includes establishments involved in planning, creating and/or executing public relations, marketing and/or branding campaigns across digital and/or non-digital channels. These includes the provision of:
• Advertising and/or creative services, such as conceptualisation and/or production of commercial advertisements through various channels like radio, television, outdoor, social media, electronic mailers, etc.
• Creating and/or placing advertising in newspapers and/or magazines, on radio and television, over the internet (e.g., social media) and in/or other media
• Creating and/or placing of outdoor advertising, e.g., billboards, panels, bulletins and frames, window dressing, showroom design, car and/or bus carding etc.
• Planning and/or conducting of integrated marketing strategies via, for example, marketing-specific competitive and/or customer analyses to inform on target customer segments, competitive positioning and/or price determination
• Media representation, i.e., sale of time and/or space for various media soliciting advertising
• Media selection, buying and/or placement services
• Media and/or stakeholder engagements
• Aerial advertising
• Provision of advertising space e.g., on billboards
• Creation of stands and/or other display structures and/or sites
• Promotion of products e.g., point-of-sale marketing, activities of sales promotion representatives, distribution or delivery of advertising material or samples, direct mail advertising

What 73100 excludes

• Advertising services used to fund predominant activity of the business which may be provided free of charge, see predominant activity
• Publishing of advertising material, see 58190
• Production of commercial messages for radio, television and film, see 59112
• Provision of advice and guidance on projects relating to public relations, marketing and branding without conducting campaigns, see 70205
• Market research, see 73200
• Art and graphic design activities without conducting advertising campaigns, see 74192
• Photographic activities without conducting advertising campaigns, see 74200
• Mailing support activities, see 82199
• Convention and trade show organisers, see 82302

73100 in other systems