WZSubclass

WZ 73.11.0—Advertising agencies

Subclass · Klassifikation der Wirtschaftszweige (2025)

Where 73.11.0 sits

Providing a full range of advertising services (i.e., through in-house resources or outsourcing), including consulting, creative services, and the production of advertising materials ;
Planning and organizing advertising and marketing campaigns;
Placing advertisements in media;
Conceptual work on advertising messages;
Managing the execution of advertising campaigns;
Designing, creating, and executing advertising campaigns: • Designing, creating, and placing advertisements; planning social media marketing campaigns in newspapers, magazines, radio, television, the internet, and other media; • Designing, creating, and placing outdoor advertising (e.g., billboards, signs, posters and frames; designing shop windows and showrooms; advertising on means of transport); • Aerial advertising; • Distribution and delivery of advertising materials or samples; • Designing stands and other display systems and locations;
Executing marketing campaigns and other advertising services: • Product advertising; • Merchandising; • Point-of-sale promotion; • Direct marketing; • Marketing consulting; • Influencer marketing;

Production of advertising material, see section C, depending on the type of material
Production of exhibition stands and product displays, see section C, depending on the type of material
Construction of exhibition stands, see 43.32.1
Publishing of advertising material, see 58.19.0
Production of promotional videos for commercial products (including the production of videos for social networks), see 59.11
Publication of content containing videos (e.g., by influencers, bloggers, and vloggers), see 59.11.1
Production of advertising programs for television and film, see 59.11.2
Production of advertising programs for radio, see 59.20.2
Operation of websites for online gaming/computer games, irrespective of the publication of the games, see 60.39.1
Operation of platforms for the distribution (sharing) of content, including social networking sites, see 60.39.2
Distribution of content Regarding blogs, see 60.39.3
Market and opinion research, see 73.20.0
Advertising photography, see 74.20.1
Postal services, see 82.10.0
Trade fair, exhibition and congress organization, see 82.30.0
Advertising services that serve to finance the company's predominant activities and can be provided free of charge, see predominant activity

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