WZ 73.11.0—Advertising agencies

Where 73.11.0 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies
5. 73.11.0 Advertising agencies

What 73.11.0 includes

• Providing a full range of advertising services (i.e., through in-house resources or outsourcing), including consulting, creative services, and the production of advertising materials ;
• Planning and organizing advertising and marketing campaigns;
• Placing advertisements in media;
• Conceptual work on advertising messages;
• Managing the execution of advertising campaigns;
• Designing, creating, and executing advertising campaigns: • Designing, creating, and placing advertisements; planning social media marketing campaigns in newspapers, magazines, radio, television, the internet, and other media; • Designing, creating, and placing outdoor advertising (e.g., billboards, signs, posters and frames; designing shop windows and showrooms; advertising on means of transport); • Aerial advertising; • Distribution and delivery of advertising materials or samples; • Designing stands and other display systems and locations;
• Executing marketing campaigns and other advertising services: • Product advertising; • Merchandising; • Point-of-sale promotion; • Direct marketing; • Marketing consulting; • Influencer marketing;

What 73.11.0 excludes

• Production of advertising material, see section C, depending on the type of material
• Production of exhibition stands and product displays, see section C, depending on the type of material
• Construction of exhibition stands, see 43.32.1
• Publishing of advertising material, see 58.19.0
• Production of promotional videos for commercial products (including the production of videos for social networks), see 59.11
• Publication of content containing videos (e.g., by influencers, bloggers, and vloggers), see 59.11.1
• Production of advertising programs for television and film, see 59.11.2
• Production of advertising programs for radio, see 59.20.2
• Operation of websites for online gaming/computer games, irrespective of the publication of the games, see 60.39.1
• Operation of platforms for the distribution (sharing) of content, including social networking sites, see 60.39.2
• Distribution of content Regarding blogs, see 60.39.3
• Market and opinion research, see 73.20.0
• Advertising photography, see 74.20.1
• Postal services, see 82.10.0
• Trade fair, exhibition and congress organization, see 82.30.0
• Advertising services that serve to finance the company's predominant activities and can be provided free of charge, see predominant activity

73.11.0 in other systems