NAICS CanadaCanadian Industry

NAICS Canada 541830—Media buying agencies

Canadian Industry · North American Industry Classification System (Canada) (2022 v1.0)

Where 541830 sits

  1. 54 Professional, scientific and technical services
  2. 541 Professional, scientific and technical services
  3. 5418 Advertising, public relations, and related services
  4. 54183 Media buying agencies
  5. 541830 Media buying agencies

Description

This Canadian industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers.

What 541830 includes

  • Online advertising exchanges that facilitate the automated purchase and sale of online advertising (also known as programmatic advertising services)

What 541830 excludes

  • Creating and placing advertising campaigns in media (see 541810 advertising agencies)
  • Selling time and space for media owners (see 541840 media representatives)

Example activities

  • media buying agencies

Index entries for 541830

2 entries from the official NAICS Canada alphabetic index that classify under this code.

  • Media buying agencies
  • Media buying services

541830 in other systems

ANZSICAustralia · New Zealand
ATECOItaly
CNAESpain
ICNEAChina
ISICUnited Nations (global)
JSICJapan
KSICSouth Korea
MSICMalaysia
NACEEuropean Union
NAFFrance
NAICSUnited States
NOGASwitzerland
PKDPoland
SICUnited States (legacy)
SNISweden
SSICSingapore
UK SICUnited Kingdom
WZGermany

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