SBI 73.11—Activities of advertising agencies

Where 73.11 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies

Contains 1 narrower code

• 73.11.0 Activities of advertising agencies

What 73.11 includes

• Providing a complete package of advertising services (by own staff or by outsourcing), including consultancy, creative services, the production of advertising material, and purchasing
• Planning and organization of advertising and marketing campaigns
• Placing advertising messages in the media
• Conceptual work on the advertising message
• Managing the progress of advertising campaigns
• Creating and realizing advertising campaigns: • creating and placing advertising messages and planning social media campaigns in newspapers and magazines, on radio and television, and via the internet and other media • creating and placing outdoor advertising, e.g. on billboards and panels and signboards, in shop windows, showrooms, and on cars and buses • aerial advertising • distributing or supplying advertising material or samples • designing stands and other structures and locations for placing advertising
• Executing marketing campaigns and other advertising activities • product promotion • merchandising • direct marketing via points of sale • targeted advertising • marketing consultancy • influencer marketing

What 73.11 excludes

• Manufacturing of advertising material, see section C depending on the type of material
• Manufacturing of stands for trade fairs and exhibitions and presentation stands, see section C depending on the type of material
• Installation of stands for trade fairs and exhibitions, see43320
• Publishing advertising material, see58190
• Production of advertising messages for television and films, see59111,59112
• Production of commercial product videos (including the production of videos for social media), see59111
• Publishing of news such as video recordings, e.g. by influencers, bloggers and vloggers, see59111
• Production of radio commercials, see59200
• Platforms for distributing (sharing) news, including blogs and wiki pages, social media websites and independent websites for online gaming/computer games, see60390
• Market and opinion research agencies, see73200
• Advertising photography, see74200
• Activities in the field of direct mailing, see82100
• Organization of conferences and trade fairs, see82300
• Advertising activities for financing the company's main activities, which may be offered free of charge, see main activity

73.11 in other systems