KBLI 73100—Advertising Activities

Where 73100 sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, Market Research, and Public Relations Activities
3. 731 Advertising Activities
4. 7310 Advertising Activities
5. 73100 Advertising Activities

What 73100 includes

• Activities such as creating advertising campaigns and placing ads, creating brand identities, developing brands, managing campaigns, and developing advertising creative materials, such as in periodicals, newspapers, radio, television, internet, digital media or other media for sports content or other fields, as well as designing the structure of the display location.
• These advertising activities are generally provided by advertising agencies and media representatives.
• Creation and implementation of advertising campaigns in the field of sports and other fields, including:
• Creation and placement of advertisements in newspapers and periodicals, on radio and television, via the internet and other media;
• Creation and placement of outdoor advertising For example on billboards, notice boards, panels, types of posters and pictures, leaflets, pamphlets, circulars, brochures and frames, window advertising, display case arrangements/decorations, and car and bus advertising;
• Media representation, namely the sale of space and time for various media for advertising placement;
• Aerial advertising
• Distribution or delivery of advertising materials or samples;
• Provision of advertising space on billboards and the like;
• Creation of exhibition stands and structures and other advertising locations; implementation of marketing campaigns and other advertising services aimed at attracting and retaining customers in the sports and other fields, including:
• Product promotion;
• Marketing at the point of sale;
• Advertising via direct mail;
• Marketing consulting as part of advertising.

What 73100 excludes

• Publishing advertising materials, see class 5819;
• Production of commercial messages for radio, television and film, see class 5911;
• Public relations activities, see class 7330;
• Market research, see class 7320;
• Advertising photography, see class 7420;
• Organization of conventions and trade fairs, see class 8230;
• Correspondence services, see class 8210;
• Marketing consultancy without advertising creation and placement, see class 7020;
• Advertising services used to fund the main activities of the business which may be provided free of charge, see main activities.

73100 in other systems