PKDClass
PKD 73.12—Advertising through mass media
Class · Polska Klasyfikacja Działalności (2025)
Where 73.12 sits
- N Professional, Scientific and Technical Activities
- 73 Advertising, market research and public relations activities
- 73.1 Advertisement
- 73.12 Advertising through mass media
Contains 1 narrower code
What 73.12 includes
- Media representation, i.e. sale or resale of time and space for various media soliciting advertising
- Sale of advertising space by intermediaries
What 73.12 excludes
- Public relations and communication activities, see 73.30
- Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class
73.12 in other systems
ANZSICAustralia · New Zealand
- 6940 Advertising Services approximate via ISIC 7310
- 6924 Other Specialised Design Services approximate via ISIC 7310
ATECOItaly
- 73.12 Media representation exact via ISIC 73.12
- 73.11.01 Creative advertising services approximate via ISIC 7310
- 73.12.00 Media representation approximate via ISIC 7310
- 73.11.02 Conducting marketing campaigns and other advertising services approximate via ISIC 7310
- 73.11.03 Influencer marketing approximate via ISIC 7310
- 73.12.0 Media representation broader via ISIC 7310
- 73.11 Activities of advertising agencies broader via ISIC 7310
- 73.11.0 Activities of advertising agencies broader via ISIC 7310
CNAE BrazilBrazil
- 7311-4/00 Advertising agencies inferred via ISIC 7310
- 7319-0/04 Advertising consulting inferred via ISIC 7310
- 7312-2/00 Advertising space brokerage, except in media outlets inferred via ISIC 7310
- 7319-0/99 Other advertising activities not specified above inferred via ISIC 7310
- 7319-0/03 Direct marketing inferred via ISIC 7310
- 7319-0/01 Creation of stands for fairs and exhibitions inferred via ISIC 7310
- 7319-0/02 Sales promotion inferred via ISIC 7310
- 73 Advertising and market research broader via ISIC 7310
CNAESpain
- 73.12 Media representation services exact via ISIC 73.12
- 73.11 Activities of advertising agencies approximate via ISIC 7310
HSICHong Kong
- 741900 Advertising services n.e.c. inferred via ISIC 7310
- 692 Accounting, bookkeeping and auditing activities, tax consultancy inferred via ISIC 7310
- 741100 Advertising companies and agencies inferred via ISIC 7310
- 702 Management consultancy activities inferred via ISIC 7310
- 721 Research and development on natural sciences and engineering inferred via ISIC 7310
- 753 Translation and interpretation services inferred via ISIC 7310
- 74 Advertising and market research broader via ISIC 7310
- 741 Advertising broader via ISIC 7310
ICNEAChina
- 7251 Internet advertising services approximate via ISIC 7310
- 7259 Other advertising services approximate via ISIC 7310
ISICUnited Nations (global)
- 7310 Advertising activities contained
JSICJapan
- 7311 Advertising approximate via ISIC 7310
- 4621 Aircraft service, except air transport approximate via ISIC 7310
- 9291 Display services approximate via ISIC 7310
- 9293 Sign painters approximate via ISIC 7310
- 9299 Other business services, n.e.c. approximate via ISIC 7310
- 9295 Pest control services inferred via ISIC 7310
KSICSouth Korea
- 71310 Advertising agencies approximate via ISIC 7310
- 71391 Outdoor advertising business approximate via ISIC 7310
- 71392 Advertising preparation approximate via ISIC 7310
- 71399 Other advertising related services n.e.c. approximate via ISIC 7310
- 7131 Advertising agencies broader via ISIC 7310
- 7139 Other advertising broader via ISIC 7310
MSICMalaysia
- 73100 Advertising activities approximate via ISIC 7310
- 7310 Advertising activities broader via ISIC 7310
NACEEuropean Union
- 73.12 Media representation exact
- 73.11 Activities of advertising agencies approximate via ISIC 7310
NAFFrance
- 73.12 Advertising media exact via ISIC 73.12
- 73.12Y Advertising media approximate via ISIC 7310
- 73.11Y Activities of advertising agency approximate via ISIC 7310
- 73.11 Activities of advertising agency broader via ISIC 7310
NAICSUnited States
- 541830 Media Buying Agencies approximate via ISIC 7310
- 541840 Media Representatives approximate via ISIC 7310
- 541860 Direct Mail Advertising approximate via ISIC 7310
- 541810 Advertising Agencies approximate via ISIC 7310
- 541850 Indoor and Outdoor Display Advertising approximate via ISIC 7310
- 541870 Advertising Material Distribution Services approximate via ISIC 7310
- 541890 Other Services Related to Advertising approximate via ISIC 7310
NAICS CanadaCanada
- 541830 Media buying agencies approximate via ISIC 7310
- 541840 Media representatives approximate via ISIC 7310
- 541860 Direct mail advertising approximate via ISIC 7310
- 541810 Advertising agencies approximate via ISIC 7310
- 541850 Display advertising approximate via ISIC 7310
- 541870 Advertising material distribution services approximate via ISIC 7310
- 541891 Specialty advertising distributors inferred via ISIC 7310
- 541899 All other services related to advertising inferred via ISIC 7310
NICIndia
- 731002 Advertising and Marketing Services through newspaper, pamphlets and similar modes approximate via ISIC 7310
- 731003 Advertising and Marketing Services through digital/electronic mode approximate via ISIC 7310
- 731001 Advertising and Marketing Services through physical mode excluding through newspaper, pamphlets and similar modes approximate via ISIC 7310
- 7310 Advertising activities broader via ISIC 7310
NOGASwitzerland
- 7312 Media representation exact via ISIC 73.12
- 731100 Activities of advertising agencies approximate via ISIC 7310
- 731200 Media representation approximate via ISIC 7310
- 7311 Activities of advertising agencies broader via ISIC 7310
SCIANMexico
- 541840 Media representation agencies approximate via ISIC 7310
- 541810 Advertising agencies approximate via ISIC 7310
- 541830 Media buying agencies at the client's reques approximate via ISIC 7310
- 541850 Advertising agencies approximate via ISIC 7310
- 541860 Direct mail agencies approximate via ISIC 7310
- 541870 Distribution of advertising material approximate via ISIC 7310
- 541890 Signage services and other advertising services approximate via ISIC 7310
SICUnited States (legacy)
- 7311 Advertising Agencies approximate via ISIC 7310
- 7313 Radio, Television, Publisher Representatives approximate via ISIC 7310
- 7312 Outdoor Advertising Services approximate via ISIC 7310
- 7331 Direct Mail Advertising Services approximate via ISIC 7310
- 7319 Advertising, NEC approximate via ISIC 7310
- 5199 Nondurable Goods, NEC approximate via ISIC 7310
- 7389 Business Services, NEC approximate via ISIC 7310
SNISweden
- 73.12 Media representation exact via ISIC 73.12
- 73.112 Delivery of advertising material approximate via ISIC 7310
- 73.111 Advertising agency activities approximate via ISIC 7310
- 73.120 Media representation approximate via ISIC 7310
- 73.119 Other advertising activities approximate via ISIC 7310
- 73.11 Activities of advertising agencies broader via ISIC 7310
SSICSingapore
- 73100 Advertising activities inferred via ISIC 7310
- 73200 Market research and public opinion polling inferred via ISIC 7310
- N Professional, scientific and technical activities broader via ISIC 7310
- 73 Advertising and market research broader via ISIC 7310
- 731 Advertising broader via ISIC 7310
- 7310 Advertising broader via ISIC 7310
- 732 Market research and public opinion polling broader via ISIC 7310
- 7320 Market Research and Public Opinion Polling broader via ISIC 7310
UK SICUnited Kingdom
- 73.12 Media representation exact via ISIC 73.12
- 73.11 Activities of advertising agencies approximate via ISIC 7310
WZGermany
- 73.12 Media representation exact via ISIC 73.12
- 73.12.0 Media representation approximate via ISIC 7310
- 73.11.0 Advertising agencies approximate via ISIC 7310
- 73.11 Activities of advertising agencies broader via ISIC 7310
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