ATECO 73.11—Activities of advertising agencies

Where 73.11 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.11 Activities of advertising agencies

Contains 1 narrower code

• 73.11.0 Activities of advertising agencies

What 73.11 includes

• This class includes creative advertising services, conducting marketing campaigns and other advertising services. These activities are provided by advertising agencies, independents and other organisations.

What 73.11 excludes

• Manufacturing of advertising material, see section C depending on the type of material
• Manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
• Installation of stands for fairs and exhibitions, see 43.32
• Publishing of advertising material, see 58.19
• Production of commercial messages for television and film, see 59.11
• Production of commercial product videos, including production of videos for social networks, see 59.11
• Publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
• Production of commercial messages for radio, see 59.20
• Content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming/video game sites, independent of publishing the games, see 60.39
• Market research and public opinion polling, see 73.20
• Provision of advice, guidance and operational assistance, to businesses and other organisations on public relations and communication, see 73.30
• Public relations and communication activities, see 73.30
• Advertising photography, see 74.20
• Tourism promotion activities, see 79.90
• Postal and mailing activities, see 82.10
• Activities of convention and trade show organisers, see 82.30
• Activities of bloggers, whose content is published by a third party, see 90.11
• Activities of influencers appearing in vlogs, see 90.20
• Advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity

73.11 in other systems