ATECO 73—Activities of advertising, market research and public relations

Where 73 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations

Contains 3 narrower codes

• 73.1 Advertising
• 73.2 Market research and public opinion polling
• 73.3 Public relations and communication activities

What 73 includes

• This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio, television, over the internet or other media as well as the design of display structures and sites.
• These advertising activities are often provided via advertising agencies and media representative.
• This division also includes market and opinion research (for example, on the attitudes, values and behaviour of the population and of various socio- demographic and socio- economic groups with regard to economic, social and political issues). It also includes public relations and communication activities.

What 73 excludes

• Activities by which income is generated by advertising are classified according to the actual activity (e.g. publishing of advertising newspapers)
• Sale of advertising time or space directly by owners of the time or space (publishers, etc.), see the corresponding activity class

73 in other systems