SNI 73.200—Market research and public opinion polling

Where 73.200 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling
4. 73.20 Market research and public opinion polling
5. 73.200 Market research and public opinion polling

What 73.200 includes

• Conducting market research on awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on what people remember and how they have been affected by advertising
• Conducting opinion polls on quality of life and lifestyles, on social and political activity, on party preference and voting behavior
• Scientific implementation of market and opinion research with: • qualitative and quantitative methodological approach • reactive and non-reactive investigation processes • collection of research data through questioning, observation, measurement and counting • personal meetings, mail, telephone and online interviews for collecting research data

What 73.200 excludes

• Advertising, see 73.1
• PR and communication activities, see 73.300
• Conducting telephone interviews for market and opinion surveys within the framework of a contract or for a fee, see 82.200

Example activities

• mystery shopping
• gallup polls
• competitor analyses
• market analysis activities
• market research/processing, assignments (not call center)
• opinion polls

73.200 in other systems