ATECO 73.20.00—Market research and public opinion polling

Where 73.20.00 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling
4. 73.20 Market research and public opinion polling
5. 73.20.0 Market research and public opinion polling
6. 73.20.00 Market research and public opinion polling

What 73.20.00 includes

• Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
• Conducting market research studies on buying habits of consumers
• Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
• Scientific conducting of market and opinion research with: • qualitative and quantitative methodological orientation • reactive and non-reactive survey procedures • collection of research data through questioning, observation, measurement and counting • face-to-face, postal, telephone and online interviews to collect research data

73.20.00 in other systems