NAF 73.20Y—Market research and surveys

Where 73.20Y sits

1. N Activities professional, scientific and technical
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and surveys
4. 73.20 Market research and surveys
5. 73.20Y Market research and surveys

What 73.20Y includes

• Conducting market research on the understanding, assessment and use of goods and services, the development and pricing of the products, on the use of media and on memorization and the impact of advertising
• The performance of studies on perceptions of quality of life and the ways of life, social participation and political participation, on the preference for a political party and electoral behaviour
• The scientific achievement of market research and opinion, with: • a methodological orientation to qualitative and quantitative • investigation procedures reactive and non-reactive • the collection of research data through the use of questions, observations, measurements and counts • face-to-face, by mail, by phone and online in order to collect the research data

What 73.20Y excludes

• Advertising, see group 73.1
• The activities of public relations and communication, see 73.30Y
• Conducting telephone interviews for market research and opinion, on the basis a contract or fee, see 82.20Y

73.20Y in other systems