NAF 73—Activities of advertising, market research and public relations

Where 73 sits

1. N Activities professional, scientific and technical
2. 73 Activities of advertising, market research and public relations

Contains 3 narrower codes

• 73.1 Advertising
• 73.2 Market research and surveys
• 73.3 Activities of public relations and communications

What 73 includes

• This division includes the creation of advertising campaigns and placement of such advertisements in periodicals, newspapers, radio, television, the internet, or other media, as well as the design of structures and sites of display.
• These advertising activities are often provided by advertising agencies and representatives media.
• This division also includes market research and public opinion (for example on the attitudes, the values and behavior of the population and of different socio-demographic groups and socio-economic context of the economic, social and political). It includes also the activities of public relations and communication.

What 73 excludes

• The activities for which revenues are generated through advertising, see, the real activity exercised (for example, newspaper advertising is an activity of the group 58.1)
• The sale of time or media space directly by the owners the time or space (editors, etc), refer to the sub-class of the corresponding activity
• The activities for which revenues are generated through advertising, see, the real activity exercised (for example, newspaper advertising is an activity of the group 58.1) sale of time or media space directly by the owners the time or space (editors, etc), refer to the sub-class of the corresponding activity

73 in other systems