KBLI 73—Advertising, Market Research, and Public Relations Activities

Where 73 sits

1. N Professional, Scientific and Technical Activities
2. 73 Advertising, Market Research, and Public Relations Activities

Contains 3 narrower codes

• 731 Advertising Activities
• 732 Market Research Activities and Public Opinion Polls
• 733 Public Relations Activities

What 73 includes

• This basic division includes the activities of creating advertising campaigns and placing them in media, including magazines, newspapers, radio, television, the internet, or other media, as well as the design and display of advertisements. These advertising activities are generally provided through advertising agencies and media representatives. This basic division includes activities such as providing information related to the marketing of goods and services, as well as providing information related to public relations activities and public opinion polls, which may be based on the collection and analysis of original data, or research and analysis of previously available data.

What 73 excludes

• This division excludes - activities whose revenue is derived from advertising, which should be classified according to their primary activity, for example, publishing newspaper advertisements; - sales of advertising space or time directly managed by the media owner (i.e., publisher, etc.); see the subclasses for the corresponding activities.

73 in other systems