SNI 73.120—Media representation

Where 73.120 sits

1. N Professional, Scientific and Technical Activities
2. 73 Activities of advertising, market research and public relations
3. 73.1 Advertising
4. 73.12 Media representation
5. 73.120 Media representation

What 73.120 includes

• Media representation, i.e. sale or resale of time and space for advertising in the media
• Sale of advertising space through intermediaries

What 73.120 excludes

• PR and communication activities, see 73.300
• Sale of time and space for advertising directly by the owners of the time or space (publishers, etc.), see the corresponding subgroup for the activity

Example activities

• advertising agencies
• advertisements, brokerage, on assignment
• advertising agency, internet, on commission
• advertising sales, on assignment
• advertising spaces, sales of on commission
• sale of naming rights for tournaments, stadiums and similar venues on behalf of others
• internet, sale/brokerage of advertising space, on assignment
• internet, sale/brokerage of advertising time, on assignment
• media selection, assignment
• product placement of advertising in films etc., on assignment
• advertising space, sales, on assignment
• advertising time, sales of on commission

73.120 in other systems